Advanced Hair Color Science
OPM Technology
Organic Plant-based Micro-technology
A proprietary complex of organic argan and passion oils engineered to support hair fiber restructuring during the coloring process.
Pigment Performance
Superior Color Penetration & Retention
This advanced system enhances pigment penetration and retention, delivering long-lasting tonal accuracy and superior neutralization of underlying pigments.
Reduced Ammonia Formula
Up to 70% Less Ammonia
Optimized to maximize color deposit and performance while operating with up to 70% less ammonia than conventional ammonia-based color systems, helping preserve the integrity of the hair fiber.
Key Benefits
Fiber Restructuring
Organic argan and passion oils actively support and repair the hair fiber structure during the coloring process.
Tonal Accuracy
Enhanced pigment penetration delivers precise, long-lasting color with superior neutralization of underlying tones.
Hair Integrity
Up to 70% less ammonia than conventional systems preserves hair health while maximizing color performance.
The Science Behind Beautiful Color
Every Color Latino product is enriched with our exclusive OPM nourishing formula — delivering vibrant, healthy results that professionals and clients love.