Professional Hair Color Exclusively for Latino Hair
A formula designed with precision for the true nature of Latino hair — where performance, integrity, and Latino identity come together. Created for specialists. Made to stand apart.
Shop by Collection
- Permanent Color Cream
- Amino-18 System
- Gloss Liquid Toners
- OXY Developers
- Lighteners
- Professional Kits
- Treatments
- Shampoos & Conditioners
- Oliplus System
The Color Collection
A complete system of shades designed for Latino hair
Natural
Pure, classic tones from deepest black to lightest platinum. The essential foundation for every color formula.
Ash
Cool, smoky tones with blue undertones. Sophisticated and modern for neutralizing unwanted warmth.
Ash Pearl
Iridescent cool tones with silvery-pearl undertones. Elegant and luminous with a soft, pearlescent finish.
Deep Ash
Intense silver and steel tones. Maximum cool for dramatic smoke, graphite, and steel effects.
Gold
Warm, luminous golden tones. Sun-kissed radiance from rich honey to brilliant champagne.
Double Gold
Intensified golden warmth. Rich sand and sun-reflex brilliance for maximum golden impact.
Copper
Vibrant copper-orange warmth. Bold and fiery with stunning dimension and brilliant shine.
Golden Copper
Copper with golden undertones. The perfect balance of warmth and radiance for stunning results.
Red Copper
Fiery red-copper fusion. Intense warmth with red-orange vibrancy for head-turning color.
Red
Pure, vibrant red spectrum. Bold and striking from deep burgundy to bright, vivid red tones.
Red Violet
Red infused with violet undertones. Rich berry and wine-inspired tones for sophisticated depth.
Violet
Cool violet and purple undertones. From deep black-violet to platinum violet for elegant dimension.
Mocha Beige
Neutral warm beige-mocha tones. Soft, natural, and universally flattering for every client.
Mocha Gold
Warm mocha with golden highlights. Rich and multidimensional for luxurious, sun-kissed results.
Chocolate
Decadent brown tones inspired by coffee, chestnut, hazelnut, and honey. Rich and indulgent warmth.
Fashion
Creative and trendy shades. Unique clove and date tones for artistic expression and bold statements.
Contrast
High-pigment accent colors. Intense red and red-violet for color boosting and creative mixing.
Ultra Lights
Maximum lift shades. Ethereal ash and pearl tones for achieving the lightest, most luminous blondes.
A NEW STANDARD IN PROFESSIONAL COLOR
We believe Latino hair is not a category, it is a world of texture, depth, and identity.
For too long, it has been underserved, misunderstood, and treated with formulas that were never truly made for it.
We exist to change that.
Through Italian craftsmanship and dedicated innovation, we created a color system designed exclusively for Latino hair — one that respects its nature, protects its integrity, and elevates its full expression.
But this is more than color.
It is a movement of artists who choose mastery over routine, identity over imitation, and excellence over compromise.
OPM TECHNOLOGY
A proprietary complex of organic argan and passion oils engineered to support hair fiber restructuring during the coloring process.
For Professionals
Trusted by salon professionals worldwide. Consistent, predictable results with every application.
Vibrant Color
Rich, long-lasting pigments for exceptional vibrancy
Hair Health
OPM technology nourishes while coloring
Made in Italy
Premium Italian craftmanship for Latino Hair
Exclusive Formula
Trusted by Latino Hair Specialists Worldwide
Where Science Meets Beauty
